PROFESSIONAL EXPERIENCE
01
IN PERSON TRAINING & PUBLIC SPEAKING
Product presentations require careful planning, thoughtful assortment placement, and the use of eye catching displays, signage, and supporting materials that reinforce brand messaging. Every element must be intentionally designed to guide the experience, highlight priority products, and maximize sales opportunities. Through strong preparation and attention to detail, merchandising becomes a powerful tool for communicating value, inspiring purchase decisions, and elevating the overall brand experience.
02
PRODUCT MERCHANDISING
An exceptional merchant is not only deeply knowledgeable about the product, but also understands how to present it in a way that captures attention and drives customer engagement. Effective merchandising combines product expertise with strategic visual presentation, ensuring that key styles, new arrivals, and best selling items are showcased in a compelling and commercially impactful manner.
03
ASSORTMENT PLANNING
Merchandising begins with thoughtful assortment selection that balances customer demand, seasonal trends, and business objectives. Careful planning ensures the right mix of products is available at the right time, maximizing both sales potential and brand presentation.
04
TREND FORECASTING
Identifying current and future trends that impact the industry is a skill that requires thoughtful analysis, strategic insight, and vision. During my education at Johnson & Wales University, I had the opportunity to study this skillset while gaining valuable hands on experience and industry exposure.